I’m Dan Fowlie, an ex-Salesforce Professional Services leader and architect based in Christchurch, New Zealand, with 17 years on the platform. After co-founding Trineo (acquired by Traction on Demand, then Salesforce) and earning an EY Entrepreneur of the Year finalist nod, I now help two groups:
• Owner-operated businesses who want technology to fuel growth without corporate bloat. • Enterprise IT teams that need senior leadership minus big-firm overhead.
I design and deliver Sales, Service and Experience Cloud solutions, tightly integrating external systems and applying AI-driven automation to shorten delivery and cut risk. I’ve led successful roll-outs and modern DevOps pipelines across APAC and North America, and I mentor internal teams so they can own their stack with confidence.
Clients value my blend of deep technical expertise, entrepreneurial empathy and clear, candid communication. If you need pragmatic architecture—or a sounding board for bold ideas—let’s talk.
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Work history
Independent Architect
Delta Charlie Foxtrot
Aug 2023 - Present - 2 yrs 1 mos
Working with select clients in a hands on architecture and innovation capacity
Senior Director, Services Leader
Salesforce.com
Apr 2022 - Jul 2023 - 1 yrs 3 mos
Lead of the New Zealand Professional Services team with stints of hands on architecture with clients.
SVP Salesforce Delivery ANZ
Traction on Demand
Sep 2021 - Mar 2022 - 6 mos
Managing and growing the delivery team in Australia and New Zealand