James Wood

I am a data-driven marketing leader with extensive Salesforce Marketing Cloud expertise, with a strong tracker of driving end-to-end pipeline growth and advanced CRM initiatives that boost revenue. I have steered large-scale martech transformations including decommission legacy systems, empowering data-driven decisions, and delivering cost savings. As a 2x Salesforce-certified professional and Marketing Champion, I align technology investments with core business objectives, fuelling impactful customer journeys and elevating conversion rates. I deliver transparency through reliable analytics and reporting, optimise cross-cloud integrations, and streamline processes to maximise efficiency. Through hands-on leadership, I foster collaboration and deliver measurable impact. I thrive on innovation, solving complex challenges, and accelerating sustainable business growth through CRM.