Salesforce Strategist | MVP Hall-of-Famer | Problem-Solver Who Cuts Through the Noise
I’m a Salesforce strategist and MVP Hall-of-Famer who’s spent 15+ years turning the platform into a true business growth engine. My career began in UK management accounting, where I learned that technology only matters if it delivers measurable results. Since then, me and my team have delivered over a thousand Salesforce projects across industries from healthcare to finance, aged care to not-for-profit — each one designed to be practical, scalable, and user-friendly. Recognised as a Salesforce MVP since 2014 and inducted into the Hall of Fame in 2019, I’m known for cutting through the noise, asking the right questions, and bridging the gap between business vision and technical reality. My approach is simple: listen first, simplify what’s complex, and deliver solutions that stick. If you want someone who will tell it like it is, challenge assumptions, and back it up with deep expertise, that’s where I come in.
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Work history
Founder, Solutions Architect
SalesFix
Jul 2010 - Present - 15 yrs 6 mos
Lead solution architecture for complex, multi-cloud Salesforce projects across sectors. Translate business strategy into measurable Salesforce outcomes, oversee end-to-end delivery...