Business & Marketing Strategy Leader | Digital Transformation Expert | CRM & Data Cloud Consultant
I am a business and marketing strategy leader with 15+ years of experience in digital transformation, CRM, and project delivery. I help businesses align marketing, data, and customer experience strategies with their goals to drive growth and efficiency.
I have led large-scale transformation projects across Automotive, Pharma, FMCG, Finance, E-commerce, and Non-profits, collaborating with global brands like Pfizer, Novartis, Mercedes-Benz, Samsung, and HSBC. My expertise spans marketing automation, customer journey optimization, and ensuring technology adoption for measurable impact.
As a Salesforce-certified consultant (Administrator, Data Cloud) with additional certifications in HubSpot, Veeva, and Adobe, I specialize in data-driven marketing, digital strategy execution, and leadership in high-impact projects. Passionate about stakeholder management and innovation, I bridge the gap between business needs and technology.
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Work history
Engagement Lead / Project Lead
FLO
Mar 2024 - Present - 1 yrs 1 mos
- Lead strategic client engagements and digital transformation projects.
- Define marketing, CRM, and customer experience strategies. - Oversee project delivery, stakeholder alignm...
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Project Director, Marketing Technology
Publicis Groupe
Apr 2023 - Mar 2024 - 11 mos
- Led high-impact digital transformation projects for enterprise clients.
- Developed marketing and data strategies aligned with business objectives. - Managed large-scale implemen...
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Marketing Technology Practice Lead
Publicis Groupe
Feb 2021 - Apr 2023 - 2 yrs 2 mos
- Built and led a high-performing marketing technology practice.
- Advised clients on CRM, marketing automation, and data strategy. - Developed best practices for digital marketing...