I'm a seasoned Salesforce Marketing Cloud Solution Architect with over 12 years of hands-on SFMC experience and a deep foundation in digital direct marketing spanning four decades.
I’ve designed and delivered Salesforce-centric solutions across banking, superannuation, retail and healthcare.
I have a strong focus on cross-channel marketing, API integrations and data strategy.
In addition to my SFMC expertise, I'm also a competent Node.js developer and have experience deploying and managing solutions on Heroku.
While I enjoy shaping the big picture, I’m equally comfortable rolling up my sleeves and getting hands-on within the SFMC platform to get things done - whether it's building journeys, troubleshooting AMPscript, coding SSJS or fine-tuning queries.
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Implementation of Content, AMPscript, Journey Builder, API integrations and Data Extensions to support transactional campaigns.
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