Matt is an experienced Salesforce Marketing Cloud Solution Architect with 12 years of SFMC expertise and 40 years in digital direct marketing automation. He has designed and delivered solutions across banking, superannuation, retail and healthcare. Specialising in cross-channel marketing, API integrations, customer data platforms (CDPs), and data strategies, Matt combines technical expertise with strategic insight. Known for his strengths in workshop facilitation, solution design, and delivery, he excels at turning complex challenges into effective marketing solutions.
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Customer journey design, generative AI (genAI) integration, Tracardi CDP enhancements, audience engagement strategies, SaaS solutions, community workshops, SFMC integration, Heroku...
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CX Technical Lead
Oracle
Jul 2023 - Oct 2023 - 3 mos
Audience data strategy, modular email content rollout, client transition support.
Principal Consultant & Solution Architect
DXC Technology
Oct 2021 - Mar 2023 - 1 yrs 5 mos
Workshops, hyper-personalisation, data hygiene, system issue resolution, API integrations, technical story authoring, team coordination, SFMC/Mulesoft collaboration, graduate mento...