Freelance Salesforce Consultant specializing in e-commerce solutions and Customer Data Platforms (CDPs). I empower businesses to leverage the full potential of Salesforce Sales, Service, Marketing, and Data Cloud to drive online growth and enhance customer experiences. My expertise includes CDP implementation, data integration, segmentation, personalized marketing strategies, and the integration of AI agents for enhanced customer service and automation. I bring a strategic mindset and a hands-on approach to every project, ensuring that technology aligns with business objectives. Experienced across diverse industries, including retail (Pets Place), fashion (Marlies Dekkers), and travel (Air France KLM). Passionate about simplifying complex challenges.
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Work history
Salesforce Architect
Ijsvogel Retail / Pets Place
Oct 2024 - Present - 9 mos
Development of roadmap & hands on development & admin activities for Service & Marketing Cloud & Hightouch CDP
Salesforce Marketing & Service Cloud Consultant
Marlies Dekkers
Apr 2017 - Present - 8 yrs 3 mos
Salesforce service & marketing cloud operations. Responsible for developing a 360 view of customers, optimization of customer journeys & customer segmentation, and base performance...
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Salesforce Application Architect / Data Cloud Lead
Air France-KLM
Jul 2022 - Aug 2024 - 2 yrs 1 mos
Application/solution architect in the internal Salesforce center of expertise supporting internal Salesforce teams in our Passenger, Cargo and Engineering and Maintenance businesse...