Freelance Salesforce Consultant specializing in e-commerce solutions and Customer Data Platforms (CDPs). I empower businesses to leverage the full potential of Salesforce Sales, Service, Marketing, and Data Cloud to drive online growth and enhance customer experiences. My expertise includes CDP implementation, data integration, segmentation, personalized marketing strategies, and the integration of AI agents for enhanced customer service and automation. I bring a strategic mindset and a hands-on approach to every project, ensuring that technology aligns with business objectives. Experienced across diverse industries, including retail (Pets Place), fashion (Marlies Dekkers), and travel (Air France KLM). Passionate about simplifying complex challenges.
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Work history
Multiple roles in online marketing, ecommerce & CRM
Self employed - freelace
Jun 1996 - Nov 2012 - 16 yrs 5 mos
Data Science lead
Oxyma (Currently Merkle)
Oct 2014 - Apr 2017 - 2 yrs 6 mos
Sr CRM strategy consultant and team lead for 12 data scientists
Salesforce lead consultant
Axon Digital Design BV
Apr 2018 - Apr 2019 - 1 yrs
Development of Salesforce roll-out strategy for for an international sales team that enabled improved customer insights by centralizing all customer data, improved quote management...