Salesforce Certified Expert with over a decade of experience delivering large-scale CRM implementations across industries such as aviation, travel, mining and public sector . I specialize in designing and leading complex Salesforce programs (Service, Sales, Experience, and Industry Clouds), with strong focus on B2B and B2C transformations. My strengths include solution architecture, integration strategy, customer journey mapping, org assessments, and contact center optimization. I’ve led global rollouts, worked closely with business and IT stakeholders, and supported clients through platform scalability, data migration, and change management. With deep domain knowledge and hands-on experience, I now offer freelance consulting services to clients seeking to drive efficiency, user adoption, and long-term value from their Salesforce investment.
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Work history
Senior Manager
Capgemini Singapore Pte Ltd
Aug 2022 - Present - 3 yrs 1 mos
• Spearhead the implementation of cost-effective CRM solutions for Capgemini clients, ensuring alignment with enterprise architecture.
• Managed a customer portfolio exceeding $3M,...
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Senior Manager Customer Success
OSL Singapore Pte Ltd
Apr 2022 - Jul 2022 - 3 mos
• Managed a global customer success team, overseeing onboarding and customer service journeys.
• Defined Salesforce roadmaps impacting global customer touchpoints, including lead a...
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Project Lead, Application Services –...
Singapore Airlines
May 2010 - May 2022 - 12 yrs
• Played multiple roles as Solution Architect and Project Manager, leading internal and vendor teams to implement Salesforce initiatives for Global Corporate Sales and Customer Sup...