Top expert in
Engagement
Data Cloud
Personalisation
Calls completed
NA
Hours
NA
Industry expertise
Financial Services
Healthcare & Life Sciences
Manufacturing
Retail
Travel & Hospitality
Salesforce Certifications
Expert has 6 certifications.
Salesforce Marketing Champion | Technical Architect | Author | Trainer
Salesforce Marketing Technical Architect | Digital Transformation Leader | SFMC Expert
With 14+ years in IT and deep expertise in Salesforce Marketing Cloud (SFMC), I specialize in B2C implementations, solution architecture, and digital transformation—particularly within the Pharma domain. Balancing visionary strategy with hands-on execution, I lead teams to deliver scalable, high-impact marketing solutions.
Technical Skills
• Salesforce Marketing Cloud (SFMC)
• Salesforce Data Cloud (CDP)
• SFMC Personalization (Interaction Studio)
• Marketing Automation
• Journey Builder & Automation Studio
• Data Integrations & ETL
• SQL & AMPscript
• REST & SOAP APIs
• Customer Segmentation & Personalization
• Cloud & Data Architecture
Business & Strategy Skills
• Marketing Technology Strategy
• Omnichannel Customer Engagement
• CRM & Data-Driven Marketing
• Customer Experience (CX) Optimization
• Stakeholder Management
🔹 Expertise & Core Competencies
✔ SFMC Solution Architectur
With 14+ years in IT and deep expertise in Salesforce Marketing Cloud (SFMC), I specialize in B2C implementations, solution architecture, and digital transformation—particularly within the Pharma domain. Balancing visionary strategy with hands-on execution, I lead teams to deliver scalable, high-impact marketing solutions.
Technical Skills
• Salesforce Marketing Cloud (SFMC)
• Salesforce Data Cloud (CDP)
• SFMC Personalization (Interaction Studio)
• Marketing Automation
• Journey Builder & Automation Studio
• Data Integrations & ETL
• SQL & AMPscript
• REST & SOAP APIs
• Customer Segmentation & Personalization
• Cloud & Data Architecture
Business & Strategy Skills
• Marketing Technology Strategy
• Omnichannel Customer Engagement
• CRM & Data-Driven Marketing
• Customer Experience (CX) Optimization
• Stakeholder Management
🔹 Expertise & Core Competencies
✔ SFMC Solution Architectur
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Work history
Technical Architect
Merkle
Nov 2022 - Present - 2 yrs 4 mos
As a Salesforce Marketing Technical Architect, I specialize in delivering impactful, data-driven marketing solutions using Salesforce Marketing Cloud (SFMC) and Salesforce Personal...
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Technical Architect
Cognizant Technology Solutions
Sep 2017 - Nov 2022 - 5 yrs 2 mos
As I transition into a leadership role, my focus is on guiding my team to build scalable, innovative solutions within Salesforce Marketing Cloud (SFMC). With a strong foundation in...
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