With a deep background in enterprise software strategy and CRM transformation, I specialise in helping organisations unlock value from platforms like Salesforce through structured governance, Centre of Excellence (CoE) models, and strategic replatforming.
I have led major CRM initiatives across industries, including REA Group, NewsCorp, SEEK, and RACV, driving the replatforming of Quote-to-Cash ecosystems, establishing CoEs, and facilitating large-scale RFP processes for CRM selection. My proprietary frameworks ensure organisations maximise ROI on enterprise software investments while aligning technology to business goals.
As the author of The Platform Owner’s Guidebook, I provide insights into how industry experts drive platform success, blending technical expertise with practical business impact.
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Work history
Consultant - CRM RFP
Confidential
Jul 2024 - Present - 1 yrs
Using proprietary frameworks; develop a detailed CRM strategy and detailed requirements - create RFP documents, shortlist partners, facilitate the RFP process including qualitative...
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Consultant - Establish CoE
SEEK Ltd
May 2020 - Nov 2023 - 3 yrs 6 mos
Develop the CoE structure, roles & responsibilities, ways of working and vendor/partner engagement for operationalisation of SEEKs Ripley (Australia) and Marvel (Asia) programs.
Author - The Platform Owner’s Guidebook: How industry experts unlock value from enterprise software