Top expert in
Sales Cloud
Service Cloud
CPQ
Salesforce Platform
Calls completed
NA
Hours
NA
Languages spoken
🇬🇧 English
Industry expertise
Manufacturing
Media & Entertainment
Professional Services
Real Estate & Construction
Enterprise Software & CRM Strategy Expert
With a deep background in enterprise software strategy and CRM transformation, I specialise in helping organisations unlock value from platforms like Salesforce through structured governance, Centre of Excellence (CoE) models, and strategic replatforming.
I have led major CRM initiatives across industries, including REA Group, NewsCorp, SEEK, and RACV, driving the replatforming of Quote-to-Cash ecosystems, establishing CoEs, and facilitating large-scale RFP processes for CRM selection. My proprietary frameworks ensure organisations maximise ROI on enterprise software investments while aligning technology to business goals.
As the author of The Platform Owner’s Guidebook, I provide insights into how industry experts drive platform success, blending technical expertise with practical business impact.
I have led major CRM initiatives across industries, including REA Group, NewsCorp, SEEK, and RACV, driving the replatforming of Quote-to-Cash ecosystems, establishing CoEs, and facilitating large-scale RFP processes for CRM selection. My proprietary frameworks ensure organisations maximise ROI on enterprise software investments while aligning technology to business goals.
As the author of The Platform Owner’s Guidebook, I provide insights into how industry experts drive platform success, blending technical expertise with practical business impact.
Work history
Director of Advertising Systems
NewsCorp
Dec 2012 - Jul 2016 - 3 yrs 7 mos
Direct report to CTO responsible for Platform Strategy and Centre of Excellence for Advertising and Subscription Booking & Call Centre Technologies - 5000 Salesforce seats across P...
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Executive Manager - Customer Platforms
REA Group
Jun 2016 - Aug 2019 - 3 yrs 2 mos
Platform Strategy and program management to enable replatforming of all quote to cash platforms across 7 countries including various M&A activities. Sales, Service, Marketing, CPQ ...
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Consultant - Establishing a CoE
RACV
Sep 2019 - Dec 2019 - 3 mos
Develop the CoE structure, roles & responsibilities, ways of working and vendor/partner engagement for operationalisation of RACV's MEX program.
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